Real, not AI

Everything here
is a real object

Every product in every photo and video on this site is something we made, held in our hands and photographed ourselves.

Everything on this website is real, not AI. All the products in all the photos and videos are physical, 3D printed prototypes, finished by hand in our development lab. All the photos and videos containing birds are real, and filmed on our own feeders. We realize some of the footage is a little rough in places — that is because we shot it ourselves, on an iPhone, and not because it is AI!

The products

Every ScoreShell™ you see is a physical part, 3D printed in our own development lab and finished by hand. Hundreds of concepts and dozens of prototypes came before the ones in these pictures. None of them is a rendering, and none of them is a mock-up of a product that does not exist yet.

The birds

Wild birds, our own yard, our own feeders. Nobody is a stock photograph and nobody was dropped into a frame afterwards. If a bird looks like it is ignoring the camera, it is because it was.

The camera

An iPhone, held by one of us, usually through a window so as not to scare anything off. No studio, no lighting rig, no retouching. That is why the focus wanders in places and why a branch is sometimes in the way.

Why we say it at all

It is now easy to launch a product page full of images of something nobody has ever built. We would rather show you a slightly rough video of a real feeder with a real bird on it than a perfect picture of a thing that does not exist. When something here looks imperfect, that is the reason.

The footage

All of it shot by us, in our own yard

Stars and Stripes

A printed and hand-finished football helmet inspired ScoreShell™, on the pole, with a bird helping itself.

The swap

Jack off, Eagle on, same bird feeder base, one take. Real hands, real parts — sped up 3×, nothing cut.

The refill

Seed going in while the ScoreShell stays on its hook. One take, sped up 2×. Some of it missed. We left that in.

Jack

The jack-o’-lantern bird feeder shell. Printed, finished by hand, then hung outside and filmed.

The photographs

No retouching, no generated frames
A golf ball ScoreShell, an American flag football helmet inspired ScoreShell and a jack-o-lantern ScoreShell hanging on one garden pole, with a small bird feeding from the golf ball tray

Three on one pole

Three different bird feeder shells on one bird feeder base, in the yard in Marlborough, on an ordinary afternoon.

Two ScoreFeeders lit by their solar LED trays after dark

After dark

The solar tray after dark, photographed in the yard at night.

The Eagle golf ball ScoreShell feeder

The Eagle

A golf ball, dimples and all, printed and finished in the lab.

Iris, a chocolate Labrador, and Lola, a small black dog, lying on a patio beneath three ScoreFeeders on a garden pole

Quality control

Iris and Lola, squirrel patrol. For a long stretch of the early prototypes they were the only squirrel deterrent the product had.

Launching soon

Two ways to be first on launch day

First 250 fans

Reserve & save $20

$1fully refundable
  • $20 off your ScoreFeeder™ when we launch — any design, including your university’s feeder if and when it’s released
  • Your launch link before anyone else on launch day
  • Refundable any time before launch, no questions asked
Reserve for $1

Limited to the first 250 fans. One $20 credit per reservation, used once on one order. Valid through December 31, 2027. A refunded reservation cancels the credit.

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Join our launch list and become part of the ScoreFeeders™ Fan Club. We keep every member updated on our launch progress, and members get early news and a vote on the next ScoreShells™ we develop.

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